Importance of Recycling Assignment Example | Topics and Well Written Essays - 500 words - 3

Importance of Recycling - Assignment Example The partnership allows Recycline to easily obtain the raw material for manufacturing the handles. And as more and more people are favoring the Go Green revolution, the availability of these plastic cups for Recycline is abundant at the collection points, where people are dropping more and more recyclable yoghurt cups. Another point that favors the company is the nature of Stonyfield Farm’s product, the demand for the Stonyfield Farm yoghurt will remain more or less constant with time resulting in a continuous and uninterrupted supply of yoghurt cups for Recycline. The Stonyfield Farm has been in the business since 1983 and with their organic and eco-friendly products, they have a much-trusted reputation in the market. The corporate image and experience of Stonyfield Farm will help the new and rising Recycline to form a better and stronger impact on the market. Recycling is a company that uses another company’s waste products and turns them into their product. The company helps protect the environment through minimizing waste disposal. The company can use this ground idea for its existence as its Unique Selling Point ‘USP’ in marketing its products. The company can project its product as being a Green product. â€Å"Recycling relies heavily on publicity to market their brand.† (Kurtz 673) So the more the company will project its image and promote its product through media thee more marketing it will attract for its product. Hudson could use environmental magazines like Ecology, Environmental Values, Review of Environmental Economics and Policy etc. for placing its advertisements. The more coverage the company gets through readership of people interested in the Go Green notion the more popular its product will become. Another marketing strategy is the price comparison of the top brands of razors with the eco-friend ly razor of Recycline, for example, a double razor four pack of Recycline is $5 as compared to the others  that are over $15. The company can encourage people to buy Recycline and save money with a cause of helping the environment.