Free Essays on My Papas Walts

The undeniable love for one's father cannot be overseen. The poem " My Papa's Waltz" by Theodore Roethke proves that the difference between pain and love is only but a small spark in the brain. A split second of choice is given to decide whether you love someone or hate them, that is the reason why may people fall in love with people that hurt them. In the case of this poem, Roethke does a fantastic job of disguising the horrific ideas of a father beating his son behind the pleasant image of dancing. While domestic violence is becoming as common as the tardy work of a college student, Roethke gives a little insite of impact on the whole family. A waltz is a dance performed by two persons in circular figures with a wirling motion(Websters). With this in mind the poem at hand gives a poor example of fine waltzing. In line 4 the author states that "such waltzing was not easy". At this point he gives the reader an insite to the begining of his sarcartic adventure. "We romped until the pans slid from the kitchen shelf"(lines 5 and 6). He wants you to think the "dancing" that they were doing was a little messy. whats realy happening is that a childs drunken over worked father has come home and is now abusively sending his son off to bed. As this is from the eyes of a small boy, he explains the actions of his father very easily like it is no big deal and this happens all the time. Roethke shows you the disapproval of the mother in this by her inability to stop this madness and her "frown". "You beat time on my head with a palm caked hard by dirt, Then waltzed me off to bed still clinging on to your shirt"(lines 13- 16). These lines show how the child in this peom has been beaten but still hangs on, still thinks it will stop at any moment. He hopes that his father will realize whatis going on. Saying that he is still clinging on allows you to believe in a bond. It makes you think that this child may never let go, that h... Free Essays on My Papa's Walts Free Essays on My Papa's Walts The undeniable love for one's father cannot be overseen. The poem " My Papa's Waltz" by Theodore Roethke proves that the difference between pain and love is only but a small spark in the brain. A split second of choice is given to decide whether you love someone or hate them, that is the reason why may people fall in love with people that hurt them. In the case of this poem, Roethke does a fantastic job of disguising the horrific ideas of a father beating his son behind the pleasant image of dancing. While domestic violence is becoming as common as the tardy work of a college student, Roethke gives a little insite of impact on the whole family. A waltz is a dance performed by two persons in circular figures with a wirling motion(Websters). With this in mind the poem at hand gives a poor example of fine waltzing. In line 4 the author states that "such waltzing was not easy". At this point he gives the reader an insite to the begining of his sarcartic adventure. "We romped until the pans slid from the kitchen shelf"(lines 5 and 6). He wants you to think the "dancing" that they were doing was a little messy. whats realy happening is that a childs drunken over worked father has come home and is now abusively sending his son off to bed. As this is from the eyes of a small boy, he explains the actions of his father very easily like it is no big deal and this happens all the time. Roethke shows you the disapproval of the mother in this by her inability to stop this madness and her "frown". "You beat time on my head with a palm caked hard by dirt, Then waltzed me off to bed still clinging on to your shirt"(lines 13- 16). These lines show how the child in this peom has been beaten but still hangs on, still thinks it will stop at any moment. He hopes that his father will realize whatis going on. Saying that he is still clinging on allows you to believe in a bond. It makes you think that this child may never let go, that h...

Cawow Essays

Cawow Essays Cawow Essay Cawow Essay California WOW Xperience Public Company Limited (CAWOW) is at first known as Thailand’s leading fitness center operating with 9 branch locations and 35,000 square meters of fitness facilities serving more than 80,000 members. CAWOW came into Thai market since the year 2000, first known as California Fitness Centers, the most complete and modern fitness center in Thailand. The company formed by Fitness Holdings International Corporation which is the company under 24 Hour Fitness Worldwide Inc, America, administrate by Eric Mark Levine. The first branch opened at Liberty Tower on Silom road since midyear of 2000. During the first three year, the number of club members reached about 12,000 people. Mr. Eric Mark Levine, CAWOW’s CEO and founder, a global fitness executive with more than 30 years of proven experience developing and building fitness companies. As CAWOW’s Founder, Chairman of the Board of Directors and Chief Executive Officer, Eric has developed a unique â€Å"Exertainment† (Exercise+Entertainment) concept combining fitness, fashion and entertainment within state of the art fitness centers that exude high levels of positive energy. CAWOW joined forces with Major Cineplex Group Public Company Limited (Major Cineplex) Thailand’s leading total lifestyle entertainment company which has strength in being the Entertainment Complex or Lifestyle Center not just cinema business like before, in 2003, 51% share holding by Mr. Eric group and 49% holding by Major Cineplex Group and change the name from Fitness Holdings International Corporation to Elite Power Holdings Inc. and FDE of the World Co. , Ltd. by Eric Mark Levine and also change the trademark from ‘California Fitness Centers’ to ‘California WOW Xperience Public Company Limited’ (CAWOW). This strategic partnership has enabled CAWOW to leverage the marketing and property development expertise of the Major Group to become Thailand’s leading Fitness Company. SITUATION ANALYSIS Market Analysis 1) STP Segmentation Demographically, CAWOW segments customers mainly according to their ages, which mostly categorizes as university students and working people in various ages. Psychographically, CAWOW segments customers focusing on lifestyle, mainly young people who are health conscious, interested in exercising, and care about their body image. Targeting CAWOW’s target group is the people of age 21-40 years old which can be categorize as university student and office people who looking to take care of their health. The target group also required to have a medium to high purchasing power in order to be able to afford the club fees. Apart from that, in tern of lifestyle, the target group of CAWOW is those people who care about putting up an appearance and health through exercising. Each branch also target on people who live around the area so the target group for the brand will be differ from place to place. As they segment according to the type of lifestyle, the age group leading the similar lifestyle will have different paths home and will have different locations in which they pass by. For university level target groups will have more focus upon classes like that of dance, and perhaps Yoga etc. however, in terms of first jobbers are those that have been working for a period of time, their focus will be upon Yoga and Pilates to maintain their healthy sense of mind and body. Positioning The positioning of CAWOW is the worlds’ number one fitness center, and the number one fitness center in Thailand. 2) Marketing Mix Product CAWOW’s fitness centers offer members hundreds of Group Exercise Classes per week, such as Body Balance, Body Jam, Body Combat, Step, Tai-Chi, Spinning, etc. They also offer Personal Training, Yoga and Pilates. Personal Training is a one-on-one service helping each member design the appropriate program to reach their fitness goals. Yoga is the highest growth service among these three services. CAWOW offers 2 forms of Yoga; Bikram Yoga and Planet Yoga with hundreds of Yoga classes offered per week. They also offer Pilates, the ultimate physical and mental conditioning program. They also provide lockers, sauna, and steam rooms for their members. Price Their prices are mainly determined according to both the degree of need of exercise and the qualities of a customer. The company uses the free floating membership price system which means that it does not have the published prices and there is no information on their website about pricing as well. The only way for customer who wants to know the price is physically going to their club and talk to their sales. The membership price will be different for each of customers. Some people may pay a cheaper or a higher price for the same membership that may receive variety of service package, being able to bargain with CAWOW salesperson. Place CAWOW has opened their branches in the high traffic point in Bangkok including Siam paragon, Silom, Chanegwattana, Pinklao, Sukumvit23, Sukumvit31, Ratchayothin, and Ratchada. After joining with Major Cineplex, they try to expand the branch into Major branch to save the cost under the fact that the company expects to gain more sales revenue in opening each new branch, especially in the first two year from opening. Since the contract of membership is at least one year, most of customers do not renew the contract and the customers who plan to play for long term paid for life membership so that a great way to gain the money is to find new customers is by opening new branch. Also, the location they choose are all able to see through glass windows so that other people can be able to see them working out. Promotion Their promotions are normally changing from time to time. They have weekly promotion that will change every week, and within the week also have another promotion which will give the customers more benefits such as free Yoga, free one time personal trainer, etc. The most common one is that if you pay for long term membership you will pay cheaper for each month. CAWOW also offers the member privilege; for example, discount for some spa and restaurants. Their promotion activities vary to make sure that it can effectively access to customers. These promotion activities include; Advertising Mass media: As a health, fitness and lifestyle company, CAWOW promotes their benefits to fitness enthusiasts’ via media channels thus increasing brand awareness and health consciousness in Thailand. The Company has launched the â€Å"Yoga For All† TV Series and their â€Å"California WOW 20 Minute Workout† broadcast on Chic Channel – True Vision, UBC which can target directly on the potential customers, as well as creating chic image for the brand. Magazine: CAWOW has launched the â€Å"WOW† Fitness Magazine with 50,000 copies circulated to their members and on newsstands each month to help promoting the brand and also create the health conscious trend. Personal selling Sales person offers several promotions to all the guests and current members either by phone or face to face. This kind of promotion is often be found after free trial of the current member’s guest where the sales person will offer special promotion for them and if they do not sign for membership that day, the sales person will continually calling them to offer more promotion and benefits. Website One of the tools that CAWOW often used to communicate to their current customers and other potential customers is through their website. CAWOW official website provides all sort of the company’s news, and any all other information about CAWOW. 3) SWOT Analysis Strengths Experience and reputation The founder of CAWOW is an experienced professional that has worked in the health and fitness industry for over 30 years. He, Mr. Eric Mark Levine is both the founder and the CEO and has intensive knowledge about the industry. Indeed, CAWOW is a well-known brand that expose in several countries. First-mover advantage In Thailand, the firm is the longest established fitness center. With their advertising and their locations, they have the highest brand visibility in terms of time frame. Their long establishment will also help building up a foundation in providing fitness services to their clients. In addition, the fact that they were established first helps them grab and maintai n a substantial amount of this industry’s market share due to the constant strong brand awareness. Benefit from alliance with Major Cineplex group CAWOW also entered into a beneficial joint venture with The Major Group. This provided several benefits for CAWOW as it helped increase the total amount of new customers for the fitness center. In addition, their fixed costs will have decreased because their cost on rent is shared with the Major group and its facilities. High level of brand awareness Since CAWOW choose â€Å"Lukked Metinee Kingpayom†, the famous star and super model as a presenter, it can create high level of brand awareness and image of good body shape and entertainment. As with most of the trends that come by into society, it is usually led by a celebrity. For Thailand, this famous celebrity is thought of to be a trendsetter in many ways, and is constantly kept in the spotlight. With her as the brand presenter will allow an optimal amount of attention to be fixated upon CAWOW. Not only will this help increase in the brand awareness but it may also lead to an increase in total consumers. This may result from the self-fulfillment of a self-concept by consumers that look to be like this celebrity. Hence, they will correlate the look and to be her as including CAWOW in their life day to day activities. Variety of exercises CAWOW offers members hundreds of Group Exercise Classes per week, such as Body Balance, Body Jam, Body Combat, Step, Tai-Chi, Spinning, etc. They also offer Personal Training, Yoga and Pilates for customer can choose the class they like. As the trend nowadays tends to lean towards exercise types that many of the celebrities take- Yoga and Pilates- CAWOW offers a substantial amount of classes. The main benefit of variety is that it can accommodate the need of members. High-quality equipment CAWOW’s facilities are well taken care of so that the equipment is not only easy to use, but also appealing to their consumers. Long opening hours CAWOW provides long opening period for their members. This longer period of opening time helps CAWOW as a categorical point of parity. This is because all CAWOW fitness centers are opening at all times of the day and night to cater to the needs of their different consumers. With longer working hours, it allows their consumers to use the club whene ver they want. Weaknesses Aggressive Sales person CAWOW’s sales persons are famous in selling their member packages too aggressively. That makes customers annoyed and potential customers who know about this behavior may avoid to talk to CAWOW’s sales persons. This also create bad image of the company when the customer feels like they are forced to buy the package that they do not need. Low customer service (After sales) Many customers complain that after sale service is not as good as before they buy the package. They think that the sales persons ignore them because they already paid for the package fee then it is not essential to take care them any more. In contrast, the trainers who can still get advantage from taking care of customers still keep calling them to go to the club and use the personal trainer service which they have to pay extra money. High-cost personal trainers CAWOW’s members have to pay extra money for personal trainer who will give suggestion to use the equipment in the most effective way. The fee is many times said to be too expensive that may make customers think that it is not worth to pay. Busy during peak hours During peak hours for CAWOW which is 18. 00-21. 00, the fitness centers are extremely crowded; for example, it is normal during peak hour to see people lining up in front of the lift. In addition, over crowdedness and lack of personal space within the fitness center will lead to less privacy which is not a preference that most consumers have. They prefer a substantial amount of proximity between one another, and to not waste more time lining up then actually working out. Opportunities Unsaturated Market From CAWOW’s research conclude that the ratio of Thai people who is fitness member is still much less than neighbor country such as Japan 4. 5% of the people is the fitness member, Hong Kong 4%, Taiwan and Korea 3%, while ,Thailand only has 1% of people who is fitness member. It is show that there is much chance for fitness industry to grow more than now. Health Conscious Trend Nowadays, people are becoming more concerned about their health. Therefore, exercising tend to become more popular among various activities during free time to satisfy the trend. Threats High competitive market CAWOW is the first in the fitness center market after that is Fitness First which expands their branches to the high traffic points of Bangkok and some branches near CAWOW branches which means that they target more or less the same gro up of customers around those locations. In addition, fitness centers like that of Fitness First seems to be a higher positioned fitness center. They also seem to have targeted a lot of CAWOW’s weaknesses. For example, their congested fitness center during peak hours is controlled by a slightly higher price. When one first applies to be a member of Fitness First, they give you a free personal trainer to help you get to know the equipment and to work out a suitable work out routine that is adapted to your personal needs. After that, there are a series of trainers around that remember you buy name and remember the type of activities that you need to complete in your routine and they help you out often providing service in after you’ve subscribed to be a member. Substitute activities For exercising there is much more substitute ways to do, especially those exercises that cost less that fitness center such as jogging in the park, riding a bicycle, or swimming.

Why kids should not be on the internet Essay Example | Topics and Well Written Essays - 1500 words

Why kids should not be on the internet - Essay Example The success remains in how cleverly we utilize them for the wellbeing of the people. Internet is just like an ocean of knowledge for all the people. But the problem is that this ocean consists of good and evils. Only the matured persons will be able to select and segregate good things from internet whereas immature people always fell in to this ocean as victims of the bad things. â€Å"Internet can provide contents like sexual acts or conduct, lewd exhibitions of genitals, the seven "dirty" FCC words, revealing attire, the use or sale of weapons, game sites designed for teens or older, legal or illegal drugs, legal or illegal gambling, alcohol consumption, explicit violence against people or animals including hate crimes, tobacco use etc to the kids which are harmful in their development as a socially accepted personality and hence the internet usages should be restricted to them. This paper analyses the negative impacts of internet on kids. Internet consists of sex related contents which is harmful to the kids. One of the major reasons for juvenile offenses is the influence of internet upon children. Segregation of good and evils is difficult for kids because of the growth sex hormones at these ages. It is easy for the juveniles to watch movies filled with violence and sexual activities using internet websites like YouTube. Internet is used by kids playing video games and relaxing purposes. It is difficult for them to search for serious things at this age because of the peculiarity of their age. After a busy work outs in the classrooms most of the children uses internet for watching something interesting to them. â€Å"The Internet is an invaluable tool for adolescents who use it to look for answers to personal, sensitive, and embarrassing questions about their bodies, relationships, and health. A study of 778 teens aged 15-18 in the African nation of Ghana shows that two-thirds had gone online, mainly at cafes with I nternet access. All of

Ads and promtion Essay Example | Topics and Well Written Essays - 250 words

Ads and promtion - Essay Example This is unisex. Figure three fits designer shops though for casual clothing and focuses on male more. Figure four is fit for shops which sell women items e.g. earrings, bangles, trouser suits and focuses more on female gender. Figure five is fit for a picnic site could be a recreation centre or a park and is for any gender. One can depict that the company sponsoring the ads deals in several things including designer clothes and picnics. It is seen from the adverts that it is a modern company since ladies are dressed in a modern manner where not every part is covered. It is a company that accepts various kinds of dressing codes. Products advertised by the pictures above could bring high sales apart from figure 6 which is bit controversial. Such an advert betrays a company’s culture of advertising and the way of dressing. It also makes the company’s morals to be doubted. Advertising is a dilemma in itself bearing in mind that a company has to put all stake holders in mind; client being most important. Figure 6 is controversial in that there is a lady who is almost fully naked with two other men who are half-naked. Behind them are two men who seem to be watching over what is happening; shown as a rape ordeal. Such an advert cannot sell a company’s product though it could sell to youths. It could spark hatred among the old generation since they advocate for conservatism. A company should not target one group in its quest to develop a large client base via advertising. Thus, sales department ought to have sharp minds and creativity as adverts are made and placed on the public arena. Adverts should have a panel to review before being taken to

Websites that explore visual designs Research Paper

Websites that explore visual designs - Research Paper Example Almost everyone has access or has the need to surf the Internet for various purposes whether for academics, work or purely for relaxation. It is indeed a challenge to the designers of websites on how they can keep the interest of the users, or how to make the Internet surfers addicted to the site. In this study, we will analyse six quality websites that deals with visual designs of web pages.Michael Bernard's (2003) Criteria for Optimal Web Design (Designing for Usability), noticeably, does not contain any unnecessary hyperlinks that could distract the surfer; Bernard knows exactly who his users are. Being an information website, whose users are most likely students of Computer-related courses or anyone interested in web design, Bernard's text is comprehensible and focused on enhancing the website's usability.Foss identifies four reasons why users get lost within the structure: disorientation, embedded digression problem, "art museum" problem, and poor structure (as cited in Bernard, 2003). Bernard, in turn, presents solutions to these difficulties. To avoid confusion, Bernard suggests organising the site according to thetypical users' mental model of how a site should be organised; submenu titles are also helpful. Since arrangement of links can affect search time, Bernard further recommends link presentation according to category. Bernard adheres to the result of his research. I, personally, find Bernard's webpage easy to use. The navigation cues are visible at the top and the bottom of the page; the title of the next or previous page is also shown when the cursor touches the navigation cues. Access to this site is unbelievably speedy, as well. Just as I clicked on the Enter key the webpage immediately appeared. Rick Oppedisano's (2002) Common Principles: A Usable Interface Design Primer upholds the general principle of usability which is often called "transparent interface" that maximises user task completion and minimises interfering factors. Rieman, Franzke, and Redmiles (as cited in Oppedisano, 2002) discover that "when users perform a transaction or action, their cognition is often split between learning and operating the system or user interface (UI)"; hence, UI has to be well-designed to enable the user to focus more on gaining knowledge than troubling himself into finding out the operating system of the website. For this reason, Oppedisano presents "guidelines for minimising user cognitive processing and maximising interface efficiency." The basic rule for Oppedisano is having a consistent style in layout, font, and other elements. Indeed, as a user the very first thing I notice in a website is its style sheet. Fancy colors, font, and images are good to see but noticeably the fancier it gets the slower the browser becomes. However, Oppedisano's webpage has been created in the simplest form. What is good about Oppedisano's study is ensuring that users are given full concern especially when clicking on a transaction that might have a negative consequence. An ample warning should be in place. However, compared to Oppedisano, User Experience Design Director Mike Padilla (2006) tackles UI design in a more comprehensive manner. The key word in his article about taking the good with the bad UI design is compromise; that is, compromise between the downside and the benefit of certain design decisions. With the use of a table, Padilla has clearly presented the "costs and benefits of design decisions." As in writing an essay, knowing the target audience is a must as it plays a vital role in determining the appropriate writing style; as in designing websites, being able to know the site's target users will also enable the designer to plan and execute a more beneficial design. As Padilla points out, critiques can also find some flaws on a good UI design. What is a high-quality design to a user may appear cluttered;

World Culture Music Research Paper. Indonesian Music Essay

World Culture Music Research Paper. Indonesian Music - Essay Example Indonesia is well known for its diverse highlands that possess a wide range of cultures and characters. This eventually explains the availability of different forms of music. The music is significant to audiences in theatre as well as dance. The music of Indonesia is accompanied with various cultural beliefs and practices. Some communities chant as they go on with their rituals. Indonesian music is now well known across the continent and beyond. The richness of the music of Indonesia translates to the various musical instruments that exist within the people of Indonesia. Just as there are various musicians and scholars in Indonesia, the scope of the use of musical instruments is wide and can be discussed under various guiding principles that express the cultures that exist in Indonesia. Indonesians have always used music in nearly all their activities for reasons that can be best described as functional. The music of Indonesia has a wide historical background, just as the cultures th at exist (Hoffman 75). The music has played various roles and has influenced a number of activities and lifestyles of the Indonesian societies. History of Indonesian Music The historical background of Indonesian music cannot be dated to any period. However, the music is as old as the various cultures that exist within the Indonesian areas. Creativity within the local people has been one of the contributing factors that have contributed to the growth and development of Indonesian music. Foreign influences have gone further to introduce different cultural and artistic values that have directly influenced the music (Goldsworthy 309). This has led to hundreds of musical forms that are now dominant in Indonesia as well as the surroundings. In this influential endeavor, the music of Java, Sumatra, Bali, and Flores has been documented and recorded through research by various Indonesian and other international scholars. From various studies, native Indonesian tribes used chants and songs th at were accompanied by various musical instruments in various festivities as well as rituals. The Indonesian republic represents a modern developing nation that a wide kaleidoscope of people, languages as well as cultures. More than one hundred different ethnic groups that speak moire than three hundred languages have maintained the various traditions that reflect the cultures of Indonesia. Due to the existence of the four great religions (Islam, Hinduism, Buddhism, and Christianity), music has also been influenced by religious practices that are carried out in Indonesia at large. Throughout history, music, dance and theatrical genres have been used for various functions: to provide entertainment to the ancestors, lend spiritual solemnity to the various religious occasions and provide pleasant entertainment to the worshipers (Anderson 77). In the past, Indonesians considered music as part of their everyday life. In rituals, ceremonies, as well as war, music was a mode of self-expres sion that accompanied various dances. Indonesian archipelago is the largest island in the world. It represents various cultures that are representatives of the music that Indonesia now posses (Sandhyarani).the exiling of Hindus to Bali because of the introduction of Islam in Indonesia is said to have contributed to the development of music of the island of Bali. Types of music Due to the scope of the Indonesian islands as well as the diversity of the cultures that are present in Indonesia, there are various types of music in Indonesia that represent that various tribes and language groups. The various types of music include Folk music, Tembang sunda, among others. The existence

Ethical Dilemma Executive Summary Essay Example | Topics and Well Written Essays - 1000 words

Ethical Dilemma Executive Summary - Essay Example It is something which is very common in public sector and law enforcement firms, yet as a responsible citizen and police officer it is my duty to take necessary actions to stop this practice. As I am transferred to the current police department only recently, I must not show impatience in reporting the misconduct done by any colleague/police officer. I will secretly collect necessary facts and gather the past records of that officer on my own. I will wait till the time I have strong evidence that supports my claim. However, since that officer has strong connections and has established goodwill and PR among influential people while on the other hand, I have not yet built the integrity and trust which is required to challenge an experienced officer. Therefore, in this case I have several options: I will find out the name and designation of his immediate supervisor or the person whom he reports to; and I will quietly collect his/her views about bribery. I can send an anonymous letter to the internal affairs office of the police department which is responsible to carry out investigation about any misconduct or police abuse. Many countries have state police posts that can be used to report the cases of corruption. However, in case there is extreme violation of law, I will have to take serious actions by reporting anonymously to public safety board which deals with officer’s disciplinary actions and police corruption. Otherwise, I will try to find local FBI near my department from their official website i.e. http://www.fbi.gov/contact/fo/fo.htm. If the issue is not yet resolved then I will write an anonymous letter to the editor of the local newspaper and will send him/her the police disciplinary records because when media is involved serious efforts are made by concerned authorities to investigate the claims of corruption and breach of employment code of conduct. The professional implications of police reporting can be very serious especially when one is repo rting against some big fishes of the police department. In such situation following consequences may occur: If my name is revealed, my job will be at risk or perhaps I will be transferred to some other department/city. I may receive threats and the security of my family can be endangered. Police officer can send me behind the bars by putting false accusations against me or due to some false disciplinary charges. There are two ways to deal with these consequences; first is to report the corruption claims to the most trusted authority that ensures that my identity will not be revealed under any circumstance. Second condition is to challenge on the basis of strong evidence, public support and recordings of victims. Some countries use the tactic of â€Å"mystery audit† in which some senior police officials or people from investigating agencies disguise as common people and go to the police department for filing a complaint. They talk to the officers who are the suspects of corrup tion and create a situation of offering bribe or gifts. If officer(s) accept the bribe then the suspect is caught red handed. This method is very successful for conducting unbiased investigation. On the other hand, the liabilities of not reporting such acts are much greater than the consequences of reporting those acts. When an officer breaches the law, its impacts are not seen on the individual or departmental level only, rather it affects the whole system. The rights of the